Content pillars are the main thematic categories of content that represent a business/brand on social media.
Each of these categories is the pillar on which the presence is built and reflects the nature and identity of the brand
And presence management requires a content strategy that stands out. The “content pillars” form the basis of this strategy.
How to structure content pillars on social media
Define your Goals
Before you begin, determine what the main messages you want to convey and who your audience is. This will help you set your goals and focus your attention on the important ones.
Analyze your Audience
Understand your audience’s needs and interests. Analyze their searches and preferences to understand what interests them most.
Select Content Categories
Rely on your goals and audience to choose the key thematic categories of content that will represent your business.
Create Content for Each Category
Create content that will fit into each of the selected categories. Use different media such as text, images, video and audio content to cover all aspects of your business.
Maintain Coherence and Authenticity
Keep the authentic character and coherence of your business and create a voice and style according to your philosophy. This way you will reach your audience while maintaining the authentic character of your business across all your content categories.
Monitoring and Evaluation
Track how your content is performing in each category and adjust accordingly. Assess your audience’s reactions and feedback and adjust your strategy accordingly.
With the right strategy and ongoing monitoring, content pillars can help your business maintain a consistent and successful social media presence.
Don’t forget to keep up to date with new features and adapt your strategy according to the needs and changes in the social media environment
